Toronto! i’m coming for the next five years! yeahh ^^b
Originally posted on National Post | News:
In an occasional series about what Toronto can learn from other cities, it’sl suggested we take a page out of New York’s book and market this town as it’s meant to be sold.
The tourists got scarce after the World Trade Center fell. After Sept. 11, 2001, New York’s hotels were filled to just two-thirds of their usual occupancy rate. The tourism bureau, NYC & Company, had to give Broadway tickets away. A 10-year low of 35.2 million visitors came to the city in 2002, as reported in a recent New York magazine piece that chronicled the city’s remarkable tourism turnaround over the past decade.
Led by a passionate Mayor, New York bounced back. Its tourism industry now employs a reported 320,000 people, boasts 90,000 hotel rooms and welcomed 50 million visitors in 2011. While head counts are tricky to compare, the money tells a tale: Tourism generates a reported US$47-billion in annual spending in New York, vs. $4.35-billion in Toronto.